Have you noticed a wave of new roles popping up on LinkedIn but are not quite clear on what they actually do? Are they traditional roles re-purposed into the buzz word or are they completely new?

We thought we’d break down some of the more popular roles that might require some explanation:

CX Designer (Customer Experience Designer). 

This is generally a strategic role for someone who loves design thinking and is passionate about providing better customer experiences. They are deeply curious, understand human-centred design principles and are brilliant at navigating broad stakeholders within an organisation. Day-to-day they may be conducting consumer research, discovery workshops with stakeholders, exploratory conversations and building artefacts such as experience maps, user journeys and personas that will help improve customer experiences throughout a business. Salaries for CX Designers range from $120 – 150kinc

Journey Planner

No this is not another title for a Travel Agent but it is someone who is focused on the way a customer and gets from A to B. A Journey Planner usually has skills across digital analytics, digital media, CRM/Marketing automation platforms and has a strategic mindset. Day to day you may be auditing and mapping customer journeys, providing recommendations and strategies to enhance the customer journey or lifecycle (across website, app or CRM). You may also be setting up tests to validate new changes to the customer journey and using customer insight and data to refine experiences. You may also contribute to content suggestions and to creating compelling customer experiences. Salaries for Journey Planners range from $85- 120kinc depending on experience.

Customer Success

Customer Success roles were initially popular in start-up/tech environments but are becoming increasingly popular job titles, and in some workplaces are interchangeable with Account Manager roles. Essentially a Customer Success Manager must ensure that the customer has a positive customer experience. Usually, they are engaged after the initial Sales process and takes a customer through the on-boarding phase. In a SaaS environment they might take a client through training, analyse usage and data, ensure clients are using features and achieving the goals they had set out to reach with the product. There’s a very broad range for Customer Success roles depending on the product and technical skills required.

Let us know if there’s a new job title you’d love to know more about!